Said Mahrouf collaborated with the Paris based painter Yassine Mekhnache on 10 special pieces for the spring/summer 2016 collection. These pieces have been hand embroidered, in the same manner as in the paintings by the artist, exploring the poem by Farid Attar ‘Conferences of the Birds’. The birds are seen as the spiritual & psychological representations of the human soul. These 10 looks are a mini Haute Couture collection, within the full collection that trademarks Said Mahrouf’s love for draping.
Biography
Moroccan-born Said Mahrouf received his master's degree in fashion design after studying at The Amsterdam Rietveld Academy & The Pratt Institute in New York. He initially focused on site-specific performances & costume design. Through the years his attention shifted towards fashion design. By starting his own label, he participated in the 2007 edition of the Festimode-Casablanca Fashion Week. His collection was spotted by the then director of the Paris' Prêt-à-Porter Salon, who invited him to present his spring/summer collection 2009 in Paris. This was one of the many shows that followed, at several editions of Festimode-Casablanca Fashion Week, the Mercedez-Benz Fashionweek Amsterdam, the Mediterranean Design & Fashion Week on Sicily
-where he was awarded Best Contemporary Moroccan designer- Indonesia Fashion Week in Jakarta and of course a resident at Fashion Forward Dubai.
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